As part of Team Mom, I was recently sent the following information I'd like to share with my readers:
Everyone knows that breast milk is the gold standard for infant nutrition. But on those occasions when formula is essential -- mom doesn’t have enough milk, is on medication, has multiples, can’t pump at work, etc. -- she deserves to provide baby with the best possible nutritional support. She also deserves to get the best value for her dollar.
According to leading nutritional experts and some of our most trusted consumer experts, moms get both by using store-brand infant formulas.
According to top experts like Dr. Barbara Levine of Weill Cornell Medical College, FDA regulations mandate that all formulas manufactured in the United States meet the same exacting standards when it comes to nutrition.
“Buying a heavily marketed, expensive brand-name formula from a big pharmaceutical company does not get your baby any closer to human breast milk than a store brand formula,” Levine said. “Mothers can choose to supplement their breast milk with any formula because all formulas are regulated by the FDA and nutritionally equivalent.”
This means that parents can give their babies the same nutrition found in nationally advertised brands at up to 50% off the cost of those brands. You can help your moms learn how much THEY can save by sending them to the savings calculator at www.parentschoiceformula.com.
Dr. Levine and others in the medical and nutritional communities aren’t alone in their recommendation of store brand formulas. The recently published 10th edition Consumer Reports Best Baby Products book by Sandra Gordon also cites the nutritional and monetary value of switching to store brands (pp. 217-226).
Why this is timely news: As of October, a new Women, Infants and Children (WIC) program initiative designed to promote breastfeeding reduces infant-formula subsidies by up to 26%. So now parents who previously had most of their formula paid for by WIC may now have to purchase formula on their own.
Want to try store brand formula? You can sign up to receive discount coupons for purchase of Walgreens, Babies “R” Us, Kroger and dozens of other leading store-brand formulas by clicking here. For more info on Store Brand Formula, go to http://www.storebrandformula.com/.
WIN!
Update: Congrats to #3 Lauren who said, "While breastfeeding is best "Infant Formula is a Safe Alternative" -- ANY infant formula has the needed nutritional components."Random Integer Generator
Here are your random numbers:
3
Timestamp: 2009-11-23 02:44:07 UTC
PBM Products, the largest U.S. supplier of store-brand formula, is offering one Potamus Prefers readers a free copy of the 368-page Consumer Reports Best Baby Products, a $16.95 value. To enter to win, just comment below with one thing you learned at www.storebrandformula.com. That's it, one entry per person. This giveaway is open to U.S. residents only and will end at 11:59 p.m. Central Time on Nov. 20, 2009. Please leave an email address so you can be contacted if you win.
23 comments:
I learned that store brand formulas are "Federally WIC Eligible" (reviewed by WIC and can be used in government programs).
This is good because at one time I was on WIC with Jason.
Lee
leechrista @ gmail dot com
I learned this about saving money with store brand formula:
"Is the store brand as good as the national brand? It has to be," writes author Sandra Gordon and the editors of Consumer Reports.
"According to the Food and Drug Administration [FDA], all formula marketed in the U.S. must meet the same nutrient specifications, which are set at levels to fulfill the needs of infants. Although infant-formula manufacturers may have their own proprietary formulations, brand-name and store brand formula must contain at least the minimum levels of all nutrients specified in FDA regulations, without exceeding maximum levels, where those are specified."
I think this book would be great to stick in a baby shower gift basket for a new mom! Thanks for the giveaway!
~Beeb
supercoupongirl AT gmail.com
While breastfeeding is best "Infant Formula is a Safe Alternative" -- ANY infant formula has the needed nutritional components.
I did not realize that store brand formula was WIC eligible. I have found that store brand formula is especially helpful when baby's get a little older. My son couldn't take it at first, but once he got about three/four months old, he can take anything.
Store brand formulas are "Federally WIC Eligible." abailey_crace@yahoo.com
Store brand formulas, which are labeled with the names of retail-store brands, are as nutritionally complete as name-brand formulas.
Haydensmommy05@hotmail.com
I learned that breastfeeding could save $2000/year!
info(at)mijalphotography(dot)com
I learned that store brand formula is subject to the same exacting standards of the FDA, and can save you up tp $600 compared to other brand named formulas. orbitgirl0809 (at) gmail (dot) com
I learned that you save up to $600 a year using store brand formulas and $1000 a year breastfeeding
I learned that the store brand formulas are subjected to the same testing that brand names are.
I learned that you can get a coupon for store brand formula on there! Woot!
daxkimd@gmail.com
I learned that store brand formulas cost up to 50% less than national brands which can help save a lot of money!!
I learned that:
According to the Food and Drug Administration [FDA], all formula marketed in the U.S. must meet the same nutrient specifications, which are set at levels to fulfill the needs of infants.
thanks for storage brand formula it will also save my money.
I learned the store brand formulas are subjected to the same testing that brand names are. Interesting!!
Thanks!
amy.schrodt[at]gmail.com
Store brand formulas can cost up to fifty percent less than name brand formulas.
theyyyguy@yahoo.com
I learned that store brand formula is subject to the same exacting standards of the FDA, and can save you up tp $600 compared to other brand named formulas..hmmm I'll have to consider switching formulas!!
shawnac68@hotmail.com
If your WIC food package doesn’t cover all your infant formula needs, you can trust the quality and value of store brand infant formulas.
i learned that the American Academy of Pediatrics considers breastfeeding the gold standard in infant nutrition. Thanks!
lmarston AT yahoo DOT com
I learned that all formulas are regulated by FDA and nutritionally equivalent!
tylerpants(at)gmail.com
In the United States, all infant formulas are subject to the same regulations governing manufacturing and ingredients as stipulated by the Infant Formula Act.
You can get a coupon on the site.
I learned that all infant formulas are subject to the same regulations governing manufacturing and ingredients as stipulated by the Infant Formula Act.
lilyk@mail2world.com
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