Domino's New Recipe: Win Free Domino's Pizza

You've had a busy day taking care of the kids, you've cleaned the kitchen for the umpteenth time and the last thing you want to do is mess it up again. You just want a tasty, hot meal for the family with easy cleanup.

It's pizza time! Time to call Domino's, right? Yep! If you haven't tried Domino's in awhile you may want to now. They've changed their recipe in anticipation of their 50th anniversary.

I wanted to share information from the Press Release:
Approaching 50 years in the business, Domino’s Pizza (NYSE: DPZ), the recognized world leader in pizza delivery, announced today it is changing its core pizza recipe. With a new garlic seasoned crust, robust sauce and more flavorful shredded cheese, Domino’s new hand-tossed pizza has been reinvented to deliver more taste -- and Domino’s is backing it up with a guarantee.

Rolling out over the course of the next few weeks, Domino’s new pizza will be in all U.S. stores beginning December 27.

“2010 will be our 50th year in the business, and we are kicking it off with the most aggressive promotion in the history of our company,” said Domino’s Chairman and CEO David A. Brandon. “This is the biggest product introduction we’ve done since…well, pizza.”

The primary changes include: 

• Crust – A garlic seasoned crust with parsley baked to a golden brown
• Sauce – Sweeter, bolder tomato sauce with a medley of herbs and a red pepper kick
• Cheese – Shredded cheese made with 100% real mozzarella and flavored with just a hint of provolone

Reinventing the Domino’s Brand

“The fact is, we love our pizza, but as times change, so do consumer tastes,” said Russell Weiner, Domino’s Chief Marketing Officer. “We’ve created a pizza to reflect what consumers are looking for. We’re not talking about a slightly-altered version of our previous pizza. It’s a completely new pizza reinvented from the crust up, and we are proud of it. To us, it’s as big as McDonald’s changing the Big Mac, or Burger King reinventing the Whopper. We spent the last 18 months reinventing the brand in anticipation of our 50th anniversary.”

Weiner noted that more than 80 percent of the Domino’s menu is new since 2008. Added to the menu since that time: 

• Oven Baked Sandwiches, available in eight delicious varieties
• Domino’s American Legends, a line of premium specialty pizzas
• Breadbowl Pasta, five varieties of pasta baked into a seasoned bread bowl
• Chocolate Lava Crunch Cakes, oven-baked chocolate cakes, crunchy on the outside, with warm flowing chocolate fudge inside

“The cherry on the top of all this recent innovation is our newly-inspired pizza,” said Weiner. “Our inspiration came from the thousands of direct consumer feedback messages on several social media channels.

“Over a two-year period, we tested dozens of cheeses, 15 sauces, and nearly 50 crust seasoning blends and researched every possible combination with customers who order from us all the time and customers who haven’t tried us in years. Our extensive research showed that the new pizza is significantly improved over our previous pizza.”

I look forward to trying it. I have to say I am a big fan of their breadbowl pastas and baked sandwiches. They are always delivered piping hot and taste so fresh and yummy. If those are any indication, I am betting the new pizza recipe will be a hit. I love a sweeter sauce (we add a dash of sugar to our spaghetti sauce) and the garlic added to the crust will be something my hubby enjoys (he loves garlic).

Hungry for pizza now aren't you? I sure am! You can always order online at http://www.dominos.com/. I personally love watching the progress of my pizza being made on their tracker. Pretty fun! You can follow Domino's on Twitter @dominos. You can also become a Domino's Pizza Facebook Fan.

Ok, I'll stop teasing you and cough up the goods...

Win: Update: Congrats to our winners, #160 Sonya and #366 packerfantimmy. My computer crashed right after I sent the emails before I saved random.org, but they were chosen by random.org.

I have two $10 Domino's Gift Cards to give two Potamus Prefers (one each) readers. For the first required entry, tell me something from Domino's website that looks yummy to you. That's it. Easy, right?

If you'd like extra entries (after the required entry is completed), please leave a comment on this post for each entry:

1. Subscribe to our feed by email for one extra entry.

Enter your email address:


Delivered by FeedBurner

2. Follow @dominos on Twitter and tell them Potamus Prefers sent you.
3. Become a Domino's Facebook fan.
4. What change to the recipe sounds the best to you?
5. Follow Potamus Prefers on Blogger for one extra entry.
6. Follow Potamus Prefers on Twitter and Tweet, "Domino's has reinvented their pizza! Want to try it out? Win gift cards at Potamus Prefers - http://tinyurl.com/yfxjyjr. @PotamusPrefers" (without the quotes). You can do this once per day for one extra entry per tweet.
7. Add Potamus Prefers to your blogroll.

This giveaway is open to addresses in the U.S. only and will end December 30, 2009at 11:59 p.m. Central Time. Winner will be chosen at random and posted on this blog (in this post) and will be e-mailed (please be sure to leave an e-mail address if you aren't a blogger or if it isn't part of your profile). You will have 72 hours to reply.

Fine Print: I did not receive compensation for this post. The giveaway items are being provided by Domino's.